El Septimo — Spanish for "The Seventh," a name rooted in the biblical seventh day of rest and the philosophy that a cigar should be treated as a sacred ritual rather than a rushed indulgence — began its life not in a factory showroom or a retail humidor, but in the private collections of European royalty and heads of state. Founded in Geneva, Switzerland in the early 2000s, the brand was crafted exclusively for an elite circle of political leaders and private collectors, largely invisible to the public market and entirely unavailable through conventional channels. That changed in 2018, when Chicago-based entrepreneur Zaya Younan was introduced to the brand by King Abdullah II of Jordan over a dinner in Saudi Arabia. One cigar was all it took: Younan acquired the company the following year with a single conviction — that El Septimo's extraordinary quality deserved a global audience, not just a privileged few.
Under Younan's ownership, El Septimo underwent a transformation as ambitious as its origins. Production was centered on the brand's own high-altitude plantations in the mountainous regions of San José, Costa Rica — where naturally cool temperatures eliminate the need for pesticides entirely — and a rigorous precision farming philosophy borrowed from the French wine and Cognac industries was implemented across every stage of production. Every leaf undergoes a 12-month fermentation process to strip out ammonia and nitrates naturally, and every cigar is constructed exclusively from Double Grade A tobacco aged between five and fifteen years before it is ever rolled. The result is a portfolio of over 50 premium blends — organized into sweeping, conceptually ambitious collections including the Sacred Arts Collection (inspired by Da Vinci, Dalí, and Michelangelo), the mythologically rooted Gilgamesh Collection, and the historically themed Emperor Collection — each one a testament to a brand that has always believed the act of smoking a fine cigar deserves to be treated as nothing less than an art form.